Case study: Spring Races 2015

Equiem’s integrated service model is designed specifically for your tenants’ busy, hard working lifestyle and our onsite support is one of the most essential parts of Equiem’s tenant engagement strategy. Our Community Managers use the service model efficiently at each step of their onsite support activations and make sure to provide convenience and joy to tenants everyday lives.

One of the most recent events on the Equiem Onsite Calendar was the Spring Racing 2015. Each Community Manager used both online campaigns and onsite facilities to help tenants enjoy the benefits of their Portal during this festive time of the year.

Benifits of Portal
service Model

Peter Hemmingsen, Community Manager at 120 Collins, helped organise the Spring Racing event. Peter was responsible for all the communications of this event through the Portal. Additionally, upon the conclusion of this event Peter created a competition on the Portal where users were asked to respond to this question: What is the craziest name you can think of for a racehorse? With the prize being a $20 Portal voucher. Tenants loved the opportunity to make up their own horse name, and were competitive with each other in being creative with their answers.

World Square was another Equiem Site that enjoyed Spring Racing Activities at their workplace. To celebrate the Melbourne Cup, Shelly Waites the World Square Community Manager organised an online Portal competition: “Win a Coles gourmet platter just in time for the Melbourne Cup”. Portal users had to answer the question” Choose the winner of the big race” to win the prize.

MLC Centre also celebrated The Melbourne Cup in style. Sarah Hudson, the MLC Centre Community Manager, created an online competition encouraging tenants to wear a fascinator to work on the day. Each tenant who participated was able to take home a free Portal voucher.

One of our most recent portals, 570 Bourke also had great events to celebrate the occasion. Organised by Community Manager Alina Leang, the first was an incredible Spring Racing- Crown Oaks Day activation featuring a setup including; a TV in the lobby, white picket fencing, flowers to decorate the fencing, AstroTurf and roses to hand out. There was also a strong Portal component with a race sweep. Alina created a news post called “570 Bourke Crown Oaks Day Race Schedule” which listed all 9 races for the day, provided the Portal users with information about each race’s horses, jockeys, and the also the race schedule. The Portal sweep was a huge success and brought a big crowd to the lobby.

Alina’s Spring Race activations also included a best dressed competition, where roses were handed out to participating ladies. Oscar Hunt, a made-to-measure tailoring house specialising in tailored suits, shirts and overcoats, had a suit pop up onsite for the gentleman of 570 Bourke to make a booking, gain style advice or to make last minute purchase on accessories. Last but not least, Alina completed a Spring Racing Flower Auction at the end of the day. 570 Bourke’s tenants auctioned on the Portal for flower arrangements that were used for the event and the money raised went to an incredible non profit organisation giving disadvantaged individuals access to free quality clothing, style services and employment support called, Wear for Success.

Tenant Feedback

“Thanks for organising such an awesome event. It was a real treat! Much appreciated!” - Anna (ASIC)

“Loved the set up downstairs! Such a great idea J Loved the food and the drink! Lost on the race though Thanks” - Rachel S. (Urbis)

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